The homepage that tries to say everything says nothing. Visitors decide in seconds whether you understand their problem. Lead with that, not a paragraph about being passionate.
Slow pages, unclear CTAs, forms that ask for a life story, no proof, buried contact, mobile layouts that fight the thumb, and stock photography that could belong to anyone — each one is a leak.
Fix them in that order: speed, one primary action, short forms, real work on the page, a visible way to talk, a phone-first layout, and photography of the actual product or place.
A website is not a brochure you publish once. It is a conversion surface. Treat every block as if it has a job — because it does.